Revenue Engine
RIFT Builder Fee
0.1%
10 basis points
Compared with:
Typical Telegram trading bots: 0.5% – 1.0%
RIFT delivers institutional-level execution costs for retail traders.
Platform Retention
≥ 66.7%
Platform retention after affiliate payouts.
Estimated effective retention:
~80%
This creates a highly efficient revenue capture model.
Revenue Formula
Revenue is generated from trading activity across the platform.
Revenue =
× Active Users
× Trades per Day
× 30 Days
× Average Balance
× Position Size %
× Leverage Multiplier
× Entry + Exit
× Platform Fee
× Platform Retention
Automation significantly increases trade frequency and consistency, strengthening the revenue engine.
ARPU Drivers
1
Phase 1 — Early Adoption
Users begin with smaller deposits and manual strategies.
Lower balances produce moderate initial ARPU.
2
Phase 2 — Automation Adoption
Automated trading increases: • Trade frequency • Portfolio diversification • Risk-managed exposure
This significantly improves platform turnover.
3
Phase 3 — Mature Accounts
Users adopt full portfolio automation including: • Strategy allocation • Asset diversification • Automated rebalancing
Higher balances and automation increase long-term revenue per user.
Unit Economics
Key Metric
Revenue per user is driven by:
• Account balance • Trading frequency • Automation adoption • Leverage usage
Economic Advantage
Automation creates a natural flywheel:
→ More trades per user → Higher revenue per account → Better user experience → Increased retention
Scale Potential
Projected platform scale:
Year Active Traders Year 1 50,000 Year 2 150,000 Year 3 500,000
Automation increases trade consistency, improving long-term platform revenue stability.
Key Model Considerations
No Paid Acquisition Data Yet
Initial CAC estimates rely on industry benchmarks. A pilot marketing phase validates the acquisition engine before large-scale spending.
Deposit Size Sensitivity
Account balances directly influence revenue performance. Automation tools encourage larger deposits through strategy management and portfolio allocation.
Automation Adoption Curve
Automated trading features increase activity, but adoption rates will determine the speed of ARPU expansion. The core platform remains profitable even without full automation adoption.
The Automation Advantage
Traditional Platforms
• Manual trade execution • Emotional decision-making • Inconsistent trading frequency • Optional risk management • Lower revenue per user
RIFT Platform
• Automated trade execution • Structured decision frameworks • Consistent trading activity • Mandatory risk controls • Higher revenue per user
