RIFT · BRAND KIT · 2026
RIFT
Routing Intelligence Futures Trading
ONE INFRASTRUCTURE. EVERY MARKET.
RIFT connects markets, capital, and intelligent execution through one unified trading infrastructure.
INTELLIGENT · PRECISE · FUTURISTIC · INSTITUTIONAL · MINIMAL
01 / BRAND ESSENCE
One infrastructure. Every market.
RIFT connects markets, capital, and intelligent execution through one unified trading infrastructure.
BRAND ESSENCE
Next-Generation Trading Infrastructure
CORE ATTRIBUTES
INTELLIGENT
PRECISE
FUTURISTIC
INSTITUTIONAL
MINIMAL
02 / COLOR PALETTE
Black-led design. Controlled blue signal.
Black-led design with white typography and controlled blue accents.
RIFT BLACK
#000000
PRIMARY BACKGROUND
RIFT WHITE
#FFFFFF
TEXT & CONTRAST
PRIMARY BLUE
#3B82F6
PRIMARY ACCENT
LIGHT BLUE
#60A5FA
SECONDARY DEPTH
COLOR PRINCIPLE: BLACK-LED DESIGN WITH WHITE TYPOGRAPHY AND CONTROLLED BLUE ACCENTS.
03 / TYPOGRAPHY
Utility for the interface. Character for the statement.
PRIMARY / INTERFACE
Inter
Clean · Modern · Highly legible
400 · 500 · 600 · 700 · 800
DISPLAY / HEADLINES
Space Grotesk
Major headlines · Campaign visuals
500 · 600 · 700
UTILITY / DETAILS
Space Mono
Technical labels · Data · Metadata
400 · 700
04 / LOGO & BADGE
The RIFT mark. One identity, multiple contexts.
PRIMARY · ON DARK
INVERSE · ON LIGHT
PRIMARY · ON DARK
INVERSE · ON LIGHT
05 / Icons & illustration
Where function meets visual identity.
WALLET
SWIPE
SPOT / FUTURES
01
10
PREDICTIONS
POSITIONS
ENGINE
TRADERS
SMART MONEY
SUPPORT
6 / VOICE & TONE
How RIFT sounds.
These principles apply to every headline, product description, notification,
and community response.
CONFIDENT, NEVER LOUD
DON’T
MASSIVE PROFITS! The future of trading is HERE!!!
DO
Multi-asset trading. One Vault. Built for modern markets.
Clear, never complicated
DON’T
Experience an advanced decentralized financial infrastructure ecosystem.
DO
Trade multiple markets from your own Vault.
Calm, especially around markets
DON’T
Markets are exploding. Don't miss this opportunity. Trade NOW!
DO
Markets move. Your infrastructure should keep up.
07 / ART DIRECTION
Art Direction
How RIFT looks beyond the interface. Photography and generated imagery follow three
visual worlds: Infrastructure, Human Markets, and Digital Cosmos.
01 — INFRASTRUCTURE
Precision environments
Dark interfaces, precision hardware, glass, metal, and controlled RIFT-blue illumination.
02 — HUMAN MARKETS
Focused presence
Modern traders, workspaces, and financial centres. People should feel focused, never staged.
03 — DIGITAL COSMOS
The market, imagined
Abstract 3D worlds, orbital forms, flowing data, market networks, and deep-space environments.
VISUAL RULE
Dark first. White space. RIFT blue as the signal. Use 3D depth and atmospheric lighting without visual clutter.
08 / BRAND BOOK
The RIFT visual identity, at a glance.
01 — COVER
RIFT
BRAND BOOK
02 — LOGO SYSTEM
Primary, light, dark
03 — COLOR
Controlled blue signal
04 — TYPOGRAPHY
Aa
0123
Space Grotesk
Inter · Mono
05 — CLEAR SPACE
Room to move.
06 — APP ICONS
A single signal.
07 — PATTERN
Measured repetition.
08 — MISUSE
Never distort the mark.
09 / BRAND IN ACTION
Brand in Action
How the RIFT identity lives beyond the screen. Show RIFT across digital, physical, and experiential environments while keeping the identity consistent.
KEY APPLICATIONS
01 — Keynote & Events
02 — Event Materials
03 — Digital Products
04 — Outdoor & Environmental
05 — Mobile & Social
06 — Merchandise
10 / MERCH & EVENTS
The RIFT identity in physical spaces.
Premium, minimal, and technology-led. Merchandise should feel like part of the ecosystem
rather than promotional merchandise.
APPLICATIONS
PHYSICAL IDENTITY / 06 STUDIES
01 — LIMITED EDITIONS
Numbered drops using Vault and infrastructure language.
02 — TECH ACCESSORIES
Laptop sleeves and travel gear.
03 — DRINKWARE
Metal bottles and ceramic cups.
04 — STATIONERY
Business cards and premium packaging.
05 — EVENT SET
Badges and access cards.
06 — WEARABLES
Black hoodies and technical apparel.
01 — BASE
Black or white base.
02 — SIGNAL
RIFT blue used selectively.
03 — MARK
Prefer the symbol over oversized branding.
04 — APPLICATION
Keep applications minimal and premium.
05 — FINISH
Avoid unnecessary gradients or decorative effects.
12 / MOTION
Motion
Calm movement for a system built around markets.
REVEAL
Content enters smoothly with subtle opacity and vertical movement.
LIVE DATA
+24.87%
MARKET STATE / UPDATING
Numbers and market states update with controlled movement.
SIGNAL BLUE
Primary action
RIFT blue is reserved for meaningful interaction — primary actions, active states, selections, and important system signals.
--motion-fast
200ms
Hover, colour, border transitions
--motion-base
400ms
Cards, icons, interactive states
--motion-slow
700ms
Section reveals, imagery, major transitions
ease-rift
cubic-bezier(0.21, 0.65, 0.32, 1)
Primary RIFT easing
Motion Principle
Everything moves with purpose.
No excessive bouncing.
No constant animation.
No distracting effects.
Motion should make RIFT feel responsive, intelligent, and alive.
13 / UI/UX DESIGN
UI / UX Design
How the RIFT identity becomes a product. The interface system should feel precise,
calm, and built for high-information environments.
01
Clarity Over Decoration
Every element has a purpose. Markets, balances, positions, risk, and actions remain easy to understand.
03
Blue Means Action
RIFT blue identifies primary actions, active states, links, and important system signals.
02
Calm Under Volatility
The interface does not panic when markets move. Motion, alerts, and colour remain measured.
04
Reachable & Readable
Clear hierarchy, strong contrast, accessible targets, and consistent spacing across web and mobile.
CORE COMPONENTS
Buttons — Primary · Secondary · Ghost · Disabled
Inputs — Search · Amount · Market · Wallet
Controls — Tabs · Toggles · Selectors · Sliders
Trading — Charts · Order panels · Positions · P&L · Market data
Vault — Balance · Deposits · Withdrawals · Allocations · Activity
SURFACES / SPACING
Background — #000000
Primary Text — #FFFFFF
RIFT Blue — #4E81EE
Deep Blue — #29437D
4px base grid
4 · 8 · 12 · 16 · 24 · 32 · 48 · 64
14 / CO-BRANDING
Built Together. Branded as One.
Partnership lockups keep RIFT and partner marks clear, balanced, and optically equal.
GUIDELINES
Separate RIFT and partner marks with a clear divider.
Maintain consistent visual height between both logos.
RIFT appears first on RIFT-owned channels.
Partner branding leads on partner-owned channels where appropriate.
Use monochrome logos when partner colors conflict with the RIFT palette.
Never modify, recolor, distort, or stylize either brand mark.
PREFERRED LOCKUP
LOGO
Partner
15 / USAGE RULES
Six rules to keep the Nexus intact.
1
Always use the official RIFT logo without altering its proportions or composition.
2
Use the light logo on dark backgrounds and the dark logo on light backgrounds.
3
Do not rotate, stretch, skew, crop, outline, add effects, or recolor the logo.
4
Maintain clear space around the logo equal to the height of the “r” in the RIFT wordmark.
5
The minimum recommended display size is 24px in height for digital applications. Use the standalone badge only when space is limited.
6
Ensure sufficient contrast so the logo remains clear and legible. Avoid placing it over busy imagery or low-contrast backgrounds.
16 / MISUSE
Protect the signal.
Don’t rotate the mark
Never change the orientation of the RIFT logo.
Don’t recolor it
Use only approved RIFT colors.
Don’t stretch or squash
Maintain the original proportions.
Don’t add effects
No artificial glow, shadow, bevel, or 3D effects on the logo itself.
Don’t flip the mark
Never reverse or mirror the RIFT badge or wordmark.
Don’t place it on noise
Always maintain contrast and clear space around the mark.
17 / DOWNLOAD
Download. Create. Stay consistent.
Enter the RIFT Nexus
Join the community shaping the next generation of trading infrastructure.
MAJOR ANNOUNCEMENTS · PRODUCT UPDATES · MARKET TALK
Next-generation multi-asset trading infrastructure where your Vault becomes the foundation for trading, investing, capital allocation, and intelligent execution.
Legal
Privacy Policy
Terms and Conditions
Legal Disclaimer
Terms of Services
Terms of Use
DMCA
© 2026 RIFT. All rights reserved.
Built for the future of markets.
11 / SOCIAL & MARKETING
RIFT, built for modern markets.
Every asset should feel like part of the same infrastructure: precise, confident,
technical, and visually controlled.
DARK ENVIRONMENTS · DATA · ORBITS · CONTROLLED MOTION
01 — BRAND
The next generation of trading infrastructure.
Build recognition through clear systems, calm authority, and a sense of forward motion.
02 — VAULT
Your capital. Your vault. Your control.
03 — MARKETS
Stocks, indices, commodities, FX and crypto.
04 — AUTO ENGINE
Intelligent execution. Structured participation.
Show disciplined systems, execution flows, and decision infrastructure—not generic finance imagery.
05 — SMART MONEY
Trading Books. Mirror Wallets. Structured capital participation.
06 — PREDICTION MARKETS
Live in permitted jurisdictions.
Communicate availability precisely and let product context lead the story.
07 — PRODUCT
Product
Show interfaces, data, execution environments, and infrastructure rather than generic financial imagery.
08 — COMMUNITY
Community
Build a recognizable RIFT ecosystem across X, Telegram, events, and community campaigns.
RIFT ACROSS EVERY CHANNEL
Social & platform specs.
Production sizes and layout rules for consistent brand presentation.
Telegram
Avatar 512 × 512 · Post 1280 × 720 · Use the RIFT mark for channel identity
X / Twitter
Avatar 400 × 400 · Cover 1500 × 500 · Post 1600 × 900
Instagram
Avatar 320 × 320 · Feed 1080 × 1440 · Stories/Reels 1080 × 1920
YouTube
Avatar 800 × 800 · Cover 2560 × 1440 · Video 1280 × 720
Facebook
Avatar 320 × 320 · Feed 1080 × 1440 · Stories/Reels 1080 × 1920
LinkedIn
Avatar 300 × 300 · Cover 1128 × 191 · Post 1200 × 627