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RIFT Protocol · Brand system 2026
The RIFT
The RIFT
visual identity.
A complete system for building one consistent RIFT experience across product, web, social, events and partnerships.
R
CORE PRINCIPLEOne Vault
DESIGN MODEDark · Precise
01
Logo system
Built around the rift.
The RIFT wordmark is the primary identifier. It should feel engineered, spacious and unmistakable at every size.
Clear space
Keep a margin equal to the height of the “R” around the complete wordmark.
Minimum size
160px96pxR<64px
Use the full wordmark from 64px. Below that, use the “R” monogram.
Lockup
PARTNERPartner marks are separated by a 1px divider and matched by optical height.
02
Color
Blue energy on the void.
Black carries the environment. Starlight carries the message. Rift Blue is reserved for intent, data and moments of focus.
Usage proportions
702010
Use blue as a signal, not a wallpaper. If the layout feels blue, the accent has been overused.
Brand gradient
#2F7CFF → #61A4FFApproved for primary actions, key numbers and controlled highlights. Never use it for paragraphs or full-page backgrounds.
03
Typography
Space for ideas. Precision for data.
Space Grotesk leads the story, Inter keeps interfaces readable and Roboto Mono gives market data a technical rhythm.
Trade every market.
From your own vault.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789
Infrastructure without friction.
RIFT combines self-custodial vaults, market access and intelligent execution in one measured interface.
Display72 / 1.02 · BoldHeading48 / 1.08 · SemiboldBody16 / 1.7 · Regular
BTC-USD · 97,412.50EXECUTION · 12.8 MSFEE · 0.1%04
Voice & tone
Confident. Precise. Calm.
RIFT explains complex infrastructure with simple words. The voice stays composed, even when markets do not.
Confident, never loud
State the capability clearly. Let the product and numbers carry the weight.
Precise, never vague
Custody, fees, execution and risk should always be explicit.
Future-facing, never hype
Describe what exists today and separate it from what is on the roadmap.
“Revolutionary 100x technology that changes everything!”
“One vault for spot, futures and structured capital participation.”
“Your funds are completely safe. Trust the system.”
“You retain control of your assets while accessing RIFT infrastructure.”
05
Art direction
Cosmic infrastructure.
Every visual begins in darkness and is shaped by one cold blue light source, engineered geometry and generous negative space.
06
UI / UX design
Clarity before decoration.
Data, state and the next action are always the loudest elements. Surfaces create hierarchy through subtle value changes, not heavy shadows.
01
Measured hierarchy
One primary action per view.
02
Readable at speed
44px minimum interaction targets.
03
Blue marks intent
Actions, live data and focus only.
04
Accessible motion
Reduced-motion is always respected.
Core componentsLIVE
LiveBeta+24.61%−1.20%
Background
#02040ASurface
#07101DRaised
#0D1727Glass
blur 1607
Motion
Enter once. Settle fast.
Motion should confirm hierarchy and intent. Nothing bounces, flashes or competes with the information.
Reveal
Content fades upward by 28px as it enters the viewport. Once.
Live data
Numbers update smoothly without flashing or shaking.
Intent glow
Blue glow appears only on primary actions during hover or focus.
--motion-fast 300ms--motion-base 500ms--motion-slow 700msease-rift cubic-bezier(.21,.65,.32,1)09
Usage rules
Keep the system intact.
Consistency builds recognition. These rules protect the wordmark, palette and the calm technical character of RIFT.
1Use the approved wordmark artwork. Never recreate it with typed text.
2Stay inside the RIFT palette: blue on void, starlight for typography.
3Do not rotate, stretch, outline, bevel or recolor the wordmark.
4Maintain the defined clear space on every side.
5Use the monogram below 64px and the full wordmark above it.
6On imagery, place the logo only on dark, quiet areas.
10
Downloads
Every asset. One place.
Use these files for RIFT websites, product interfaces, presentations, social posts and approved partnerships.
Copied
One system. Every format.
Social layouts keep the message short, the data prominent and the environment unmistakably RIFT.
Trade every market.
From your own vault.
SPOT · FUTURES · SMART MONEY · AUTO ENGINE
X HEADER · 1500 × 500Clear execution pricing. No hidden complexity.
FEED · 1080 × 1440Every market.
STORY · 1080 × 1920One identity.